Advertiser Media Kit & Partnership Opportunities
About The Show
The Gathering of Old Men is a passionate sports podcast that brings decades of collective sports wisdom, experience, and authentic perspectives to today’s athletic landscape. Our hosts combine old-school sports knowledge with fresh takes on current events, creating engaging content that resonates with sports fans who appreciate both history and modern analysis.
Format: Weekly episodes, 100-120 minutes Genre: HBCU and P4 Sports commentary, analysis, and storytelling Tone: Authentic, experienced, conversational
Our Audience Profile
Demographics
- Primary Age Range: 35-65 years old
- Gender Split: 75% male, 25% female
- Income Level: Middle to upper-middle class ($50K-$150K annually)
- Location: Primarily US-based with strong representation in sports markets
Psychographics
- Sports Enthusiasts: Deep knowledge and passion for multiple sports
- Nostalgic Fans: Appreciate sports history and “the way the game used to be”
- Decision Makers: Established in careers with purchasing power
- Loyal Listeners: High engagement and return rate
- Community-Oriented: Value authentic recommendations and word-of-mouth
Audience Metrics
Current Monthly Downloads: 2,500-3,500 Average Episode Completion Rate: 78% Social Media Following: 1,200+ across platforms Email Subscribers: 350 active subscribers *across all platforms*
Why Smaller Audiences Drive Results
Higher Engagement Rates: Our intimate audience size means higher per-capita engagement Trust Factor: Listeners know our voices and trust our recommendations Niche Authority: Deep credibility within the sports community Lower Ad Saturation: Your message won’t get lost among dozens of other ads Authentic Integration: More natural, conversational ad placements.
Advertising Opportunities
1. Host-Read Sponsorships
Pre-Roll (30-45 seconds)
- Prime placement at episode start
- Host introduction and personal endorsement
- $150 per episode
Mid-Roll (60-90 seconds)
- Integrated into natural conversation breaks
- Highest retention and engagement
- $200 per episode
Post-Roll (30-45 seconds)
- Final impression with call-to-action
- Excellent for discount codes and special offers
- $125 per episode
2. Branded Segments
“Old School Wisdom” – Equipment & Gear Reviews
- 3-5 minute dedicated segment
- In-depth product discussion and demonstration
- $300 per episode
“Game Day Essentials” – Food & Beverage Features
- Perfect for game day snacks, beverages, grilling products
- Authentic usage scenarios and recommendations
- $250 per episode
3. Season-Long Partnerships
Title Sponsorship: “The Gathering of Old Men, presented by [Your Brand]”
- Episode intro/outro mentions
- Website and social media presence
- Email newsletter inclusion
- $1,500 per month (4 episodes)
4. Custom Content Creation
Branded Episodes
- Dedicated episodes around your product/service
- Long-form storytelling opportunities
- Multiple touchpoints and deep engagement
- $750 per custom episode
Package Deals & Discounts
Starter Package – $400/month
- 2 mid-roll ads per month
- Social media mentions
- Email newsletter inclusion
Growth Package – $650/month
- 4 host-read ads per month (mix of pre/mid/post-roll)
- 1 branded social media post
- Email newsletter feature
Championship Package – $1,200/month
- 6 host-read ads per month
- 1 branded segment monthly
- Social media package (4 posts)
- Email newsletter prominence
- Website banner placement
Perfect Fit Advertisers
Sports & Recreation
- Equipment manufacturers
- Local sports bars and restaurants
- Fantasy sports platforms
- Sporting goods retailers
Lifestyle & Wellness
- Men’s health products
- Nutrition supplements
- Craft beer and spirits
- Outdoor recreation gear
Professional Services
- Financial planning
- Insurance services
- Home improvement
- Automotive services
Technology
- Sports apps and streaming services
- Audio equipment
- Smart home products
Why Choose The Gathering of Old Men?
Why Choose The Gathering of Old Men?
Authentic Voice
Our hosts don’t just read scripts – they genuinely integrate products into conversations, sharing personal experiences and honest opinions.
Engaged Community
Small but mighty audience that actively participates in discussions, shares content, and follows recommendations.
Flexible Approach
We work with advertisers to create custom solutions that fit budgets and goals, from single-episode tests to season-long partnerships.
Measurable Results
We provide detailed performance reports including:
- Download numbers during campaign periods
- Listener feedback and engagement
- Social media metrics
- Promo code usage (when applicable)
Local Market Strength
Strong presence in key sports markets with opportunities for geo-targeted campaigns and local business partnerships.
Getting Started
Campaign Development Process
- Discovery Call: Understand your goals and target audience
- Custom Proposal: Tailored package based on your needs and budget
- Content Creation: Collaborative script development and approval
- Launch & Monitor: Campaign execution with real-time adjustments
- Results & Optimization: Detailed reporting and recommendations
Investment Levels
Test Campaign: $300-500 (2-3 episode trial) Monthly Commitment: $400-1,200 (ongoing partnerships) Custom Projects: Quote based on scope and requirements.
Contact Information
Podcast Email: advertise@fatmouthsports.net Direct Line: (813) 421-5841 Website: watch.fatmouthsports.net
Response Time: All inquiries answered within 24 hours Campaign Setup: 1-2 weeks from approval to launch